ArtServe Renamed, Looks at Numbers- Crain’s Detroit Business
September 21, 2014 8:00 AM
Modified: September 23, 2014 5:55 AM
ArtServe Michigan has changed its name to Creative Many Michigan, but its name isn’t all that has shifted.
Historically, Wixom-based ArtServe has made its mark as an arts advocacy group, working on behalf of nonprofit arts and cultural organizations and artists. That will continue.
But over the past three years, the organization has begun highlighting the economic impact of the nonprofit and for-profit creative industries in the state, encompassing everything from traditional arts and cultural institutions to designers, graphic designers, architecture, industrial design, and film and broadcasting.
The 2014 “Creative State Michigan” report found, among other things:
- Michigan’s creative industries paid nearly $3.6 billion in wages to 74,000 employees in more than 9,700 businesses during the 2011 fiscal year.
- The state’s arts and cultural nonprofits contributed nearly $565 million in expenditures to Michigan’s economy in fiscal 2011, including nearly $196 million in salaries for 26,064 jobs.
- Arts and cultural destinations in 2011 generated more than $2 billion in state tourism revenue, or 16 percent of the state’s total tourism revenue.
That economic impact research has been the first step in Creative Many Michigan’s evolution to an economic development framework, said President and CEO Jennifer Goulet.
Besides advocacy, going forward the group will provide a “portfolio” of economic development services, including research, professional practice programs, strategic communications and networking, all aimed at growing the state’s creative economy, Goulet said.
Masco Corp. provided $40,000 in grant money to support the name change and business model shift.
Creative Many Michigan “embraces the history of ArtServe Michigan’s work and achievements with traditional arts communities while allowing the organization to reach out to new creative communities to supplement and further impact its work,” Goulet said.