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September 14, 2017 @ 6:00 pm - 8:00 pm

Communicating Your Value: Professional Practice Workshop

Join us for the second session in our professional practice workshop series. This workshop will help you explore creative and sustainable strategies for digital engagement and offer useful tools and know-how that enable participants to connect with, engage, involve, and serve more people in the ever-evolving online environment.

Topics will include:

  • Facing the fear of beginning something new and ever-changing
  • Listening to audiences and expanding your reach to new people
  • Cultivating your online voice
  • Thinking about what you and your organization have to share with others, your strengths and assets
  • Exploring available media channels
  • Developing habits for content planning, creation, and sharing
  • Understanding the impact of your digital engagement, including the impact on yourself
  • Putting it all together in a plan for next steps


Sarah LutmanPrincipal, Lutman & Associates


Play House
12657 Moran St.
Detroit, MI 48212



Deadline to RSVP is 5pm on Tuesday, September 12

Purchase all four of our fall workshops for $25.

About your presenter:

Sarah Lutman is principal at Lutman & Associates, a consulting and program development firm working nationally with philanthropic, cultural, and media organizations. Since the firm’s inception five years ago, clients have included leading cultural, public media, and philanthropic organizations including the Knight, Kresge, and Wyncote foundations, the Walker Art Center, American Public Media, New York Public Radio, and both large- and small cultural organizations nationally. Among the firm’s landmark reports was the 2014 exploration of digital innovation in legacy cultural institutions, Like, Link, Share: How Cultural Institutions are Embracing Digital Technology, which resulted in dozens of conference presentations and workshops. The development of a free-online course in digital engagement for artists and resource-strapped small organizations and creative businesses, Wanderway, followed. Wanderway was developed to encourage the cultural sector to use its voice and creative resources to reach online audiences. Both projects were commissioned by the Philadelphia-based Wyncote Foundation. Lutman & Associates also worked with the Kresge Foundation’s Detroit Program in 2016 to conduct a formative evaluation of Kresge’s investments to support individual artists in Detroit, including the Kresge Artist Fellowships, Creative Many’s professional practices program, and ArtX Detroit, produced by Midtown Detroit, Inc. Lutman has held leadership positions at the Fleishhacker Foundation (San Francisco), the Bush Foundation (St. Paul), the Saint Paul Chamber Orchestra, and Pro Arts (Oakland). Follow @Lutman_Sarah to learn more about Sarah’s projects and interests.


September 14, 2017
6:00 pm - 8:00 pm
Event Category:


Creative Many Michigan


Play House
12657 Moran St
Detroit, 48212 United States
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