When businesses are looking for software and tools to help automate and enhance their marketing and sales, they could be forgiven for being overwhelmed. The choice is enormous, and being able to pinpoint which ones are the right ones for what you want to achieve can seem a daunting task.
The good news is that there are software solutions that take several marketing automation features and instead of you having to purchase individual software for each one, instead bring them all within one platform. These all-in-one marketing tools make managing your marketing more efficient and more effective as you see an overview of your core marketing activities all within one dashboard.
Whilst there is going to be many variations to which individual marketing tools they offer, those that are worth considering the most will have solutions that help with all of the following: