Productivity

Top 5 All-In-One Marketing Platforms

Top 5 All-In-One Marketing Platforms

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When businesses are looking for software and tools to help automate and enhance their marketing and sales, they could be forgiven for being overwhelmed. The choice is enormous, and being able to pinpoint which ones are the right ones for what you want to achieve can seem a daunting task.

The good news is that there are software solutions that take several marketing automation features and instead of you having to purchase individual software for each one, instead bring them all within one platform. These all-in-one marketing tools make managing your marketing more efficient and more effective as you see an overview of your core marketing activities all within one dashboard.

Whilst there is going to be many variations to which individual marketing tools they offer, those that are worth considering the most will have solutions that help with all of the following:

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Australian Retailers Yet To Catch Up With Consumers In Mobile Commerce

Australian Retailers Yet To Catch Up With Consumers In Mobile Commerce

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Australia has one of the world’s highest levels of mobile penetration and smart phone usage – recent research by Google found that 25% of Australian consumers have used their smart phone to research or purchase a product.

eMarketingConnected’s research found that 15% of all retailers have a mobile website – this compares to 46% in the U.S. where mobile retail websites have grown from 14% in the last year (source – RIS News 2011 Cross Channel Retail Study). This puts Australia a year behind the U.S., assuming a large number of major retailers will take the plunge and build a mobile website in the next year. Dick Smith is one major Australian retailer that has recently launched a mobile website to meet the growing demand (read the full Dick Smith mobile website review here).

Less than half of retailers in all sectors have a mobile website, there’s also a large variation between sectors with multi-retailers leading the way, closely followed by the electrical retailers. The remaining sectors have a low percentage of retailers providing a mobile website.

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