Top 5 All-In-One Marketing Platforms

Top 5 All-In-One Marketing Platforms

When businesses are looking for software and tools to help automate and enhance their marketing and sales, they could be forgiven for being overwhelmed. The choice is enormous, and being able to pinpoint which ones are the right ones for what you want to achieve can seem a daunting task.

The good news is that there are software solutions that take several marketing automation features and instead of you having to purchase individual software for each one, instead bring them all within one platform. These all-in-one marketing tools make managing your marketing more efficient and more effective as you see an overview of your core marketing activities all within one dashboard.

Whilst there is going to be many variations to which individual marketing tools they offer, those that are worth considering the most will have solutions that help with all of the following:

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5 Killer Web Design Improvements To Boost Your Cabinet Making Business’s Website's Performance

5 Killer Web Design Improvements To Boost Your Cabinet Making Business’s Website’s Performance

A website is a huge asset to a business, and hopefully, your cabinet making business’s website falls into that category. If it does not then there are some ways to resolve any issues, and as the web design experts at www.slinkywebdesign.com.au report, they are often employed by clients to fix websites whose design is faulty rather than completely rebuilding a website from scratch.

What this means that if you feel your website is not performing as it should, you do not necessarily have to tear it down and start again. Instead, if you take a systematic approach to fixing what might be causing the problems, you should arrive at a point where you have covered all the main issues. Here are the main 5 web design improvement you should consider.

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Do Not Make These Mistakes When Choosing A Website Design Agency For Your Holiday Villa Marketing Business

Do Not Make These Mistakes When Choosing A Website Design Agency For Your Holiday Villa Marketing Business

If the time has come for your holiday villa marketing business to have a new website, one of the first decisions you must make is who to employ to design and build that website. Given their huge portfolio of impressive websites built for clients, we hope you will consider the web design specialists but even they would advise you to think carefully about your choice.

There are many factors which you need to consider when choosing the correct web design agency for your website. It is important to know what you should do as part of that process, but every bit as crucial is knowing what not to do. To give you some help with regards to the latter, here are some mistakes you should avoid in your selection process for choosing a web design agency for your holiday villa marketing business’s website.

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7 Eye-Opening Statistics That Should Directly Influence Your Next Website Design

7 Eye-Opening Statistics That Should Directly Influence Your Next Website Design

When people consider web design and in particular what makes a web design successful, they will reflect on several elements. These will include what is visually appealing, the quality of the content, the layout, and the ease of navigation, for example. These are all perfectly valid considerations, but there is another aspect to web design that is often ignored, and that is the data behind it.

What we mean is that many web designs are started and completed without any reference whatsoever to data or statistics that could shed some light on what types of web design would be the most effective. Given that the internet is awash with data and statistics that are used to make key decisions daily, it makes sense that web design should follow suit. To give you a sense of what data might be useful, here are 7 eye-opening statistics relating to websites and web design.

#1: Web Design Services Growth In The Past 5 Years Is 2% Per Annum (Source: IBIS World)

This highlights the fact that more businesses are seeing the advantages of using professional web design agencies to create their websites rather than trying to build websites for themselves or using amateurs.

#2: When A Visitor Lands On A Website They Will Have An Opinion Of It Within 50 Milliseconds (Source: Taylor and Francis Online)

If ever there was a statistic that makes it abundantly clear how important the first impression your web design gives anyone landing on it, it is this one. Great visuals, easy navigation, and no annoying pop-ups will all help.

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5 Warning Signs That Indicate Your Recycling Business Needs A New SEO Agency

5 Warning Signs That Indicate Your Recycling Business Needs A New SEO Agency

If you have already employed an SEO agency to help advance your recycling business then it is possible you are several steps ahead of many of your competitors. We say ‘possible’ because according to the SEO professionals, many clients come to them having previously had a poor experience with another SEO agency.

Obviously, each of those bad experiences will be somewhat unique, but the tales of woe point out several issues which seem to occur more often than others. Many of them might be considered red flags which should alert any recycling business owner that the service they are receiving from their SEO agency is not one that is unlikely to produce many positive outcomes, especially improved rankings.

If you already use an SEO agency, and you feel you are not being well served, or the results being generated are not what you were hoping for, then it might be time to look for another SEO agency and confirmation of this will be if any the following 5 warning signs exist.

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7 Design Features That Will Help You Retain Visitors To Your Website

Whether you are planning to have a new website built for your new home building company or wish to make improvements to your existing website, one of the main goals that any new design should have is to ensure that those who visit your website, remain on it for as long as possible. The website design experts at www.slinkywebdesign.com.au know for sure that the longer you can retain visitors the more chance there is of them taking action.

That action could be anything from filling in a contact form, calling your sales team, or requesting more information by entering their email address. Whichever calls to action you have throughout your website, they will only ever be answered if the person seeing them has spent enough time on the website to build enough trust in the company which is requesting them.

Within the design on any website, there are lots of opportunities to facilitate visitors staying for longer, and it is these design features that we are going to focus on here. In all, we have 7, that, if included in the design or redesign of your new home building company’s website, will ensure that conversions increase, and as an added and important bonus, they can also help to boost your website’s rankings on Google.

#1 – Fast Page Load Speeds: Slow-loading website pages not only have no chance of prolonging any visitor’s time on your website, but they will also end it almost immediately. Test all your pages for load speeds and arrange for the necessary changes to their design to be made if they are loading slowly.

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Tips For Designing A Friendly eCommerce Checkout Page

Tips For Designing A Friendly eCommerce Checkout Page

It’s kind of strange to realize it, but online shopping still doesn’t seem to feel as accessible as real-world shopping, especially when a friendly ecommerce checkout page is conspicuously lacking or inadequate. There’s the obvious barriers that are unavoidable: customers can’t touch, run, or try on a product virtually; slinging your personal details about online always carries a small risk, and so on.

The thing you have to remember about your target market is that they want to feel comfortable with the experience. You should have everything be visible and easy to manage. Don’t throw a bunch of confusing popups in the customer’s face or make them wonder how to go through the steps correctly.

1. Show what currency you take up front. Whatever credit cards, PayPal, or Bitcoins you accept, have all the little icons there together so the customer knows ahead of time that their money’s good here.

2. Make your instructions clear. And being “clear” doesn’t always mean going along with whatever the interface gurus dictate as the fashion this week. Simple steps, simple instructions, and tooltips along with each field the customer has to enter. Keep things minimal – trying to sell more things to the user while they’re trying to buy something already is just obnoxious. In terms of simplicity, a friendly ecommerce checkout page should look as close to the Google search home page as practical.

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Improving The User Experience Of Your Website Visitors

Improving The User Experience Of Your Website Visitors

User experience when it comes to websites revolves around how a visitor to a website behaves and interacts with the functionality of the website, according to a natural flow and their natural instincts. If a website visitor has to take more than a few seconds to figure out how to complete an action, or how to navigate to where they wish within the site, there’s a high chance that they may give up altogether and leave the site. This results in a bounce rate (or short visit) that can become alarming to search engines and this is believed to be one of the many factors taken into consideration when a website is ranked in the organic search results.

So how can you improve the entire user experience of your website? If you are building a new website or redeveloping your old one to be more modern and functional, user experience research and testing should be a prime focus in the planning stages, throughout the website build and before the big launch. Below are some of the most important points concerning the critical aspects of creating and improving a good website user experience.

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24 hours For Big Businesses to Remove Inappropriate Facebook Comments

24 hours For Big Businesses to Remove Inappropriate Facebook Comments

Recently the Advertising Standards Board (ASB) ruled that business Facebook pages were an advertisement, and that brands needed to take responsibility for the comments posted by members of the public such as misleading or inappropriate content. Social media pages are now considered to fall under the category of advertising, and the rules and regulations that apply to advertising content extends to user-generated content.

This is causing some concern amongst businesses who are already actively using Facebook as part of their social media marketing strategies. There are wide reaching implications to businesses that aren’t actively monitoring Facebook comments, or don’t allocate resources to active moderation of content.

The Australian Competition and Consumer Commission (ACCC) has now clarified that large companies using Facebook will need to remove misleading or inappropriate comments within 24 hours. This guideline applies to large businesses, while there will apparently be more time allowed for smaller businesses.

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Australian Retailers Yet To Catch Up With Consumers In Mobile Commerce

Australian Retailers Yet To Catch Up With Consumers In Mobile Commerce

Australia has one of the world’s highest levels of mobile penetration and smart phone usage – recent research by Google found that 25% of Australian consumers have used their smart phone to research or purchase a product.

eMarketingConnected’s research found that 15% of all retailers have a mobile website – this compares to 46% in the U.S. where mobile retail websites have grown from 14% in the last year (source – RIS News 2011 Cross Channel Retail Study). This puts Australia a year behind the U.S., assuming a large number of major retailers will take the plunge and build a mobile website in the next year. Dick Smith is one major Australian retailer that has recently launched a mobile website to meet the growing demand (read the full Dick Smith mobile website review here).

Less than half of retailers in all sectors have a mobile website, there’s also a large variation between sectors with multi-retailers leading the way, closely followed by the electrical retailers. The remaining sectors have a low percentage of retailers providing a mobile website.

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Seven Unusual Creative Motifs For Your Next Web Design

Rather than the run-of-the-mill designs we normally see, what if your next web design came from someplace… unexpected? A brilliantly contrary creative motif that makes sense in retrospect? Here are our picks for some themes you might not have thought of, but should:

Hand drawn – Example It always looks brilliantly original, because it’s your own hand! Stick-figures and elementary-school drawings are getting really, really big this year. Try to look as untalented as possible!

Factory – Example Industrial designs are great for developers, producers, and artists. It makes the customer anticipate that you’ll have a strong work ethic.

Retro ’50s – Example Maybe it’s nostalgia, or maybe the classics work best, but we haven’t seen a single web page done in retro that goes wrong. If you readers can, please show us in the comments.

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