5 Steps To Resolving Problems Creatively Within Your Landscaping Business

No matter how long landscapers have been in business, whether just starting or having been around for more than a decade, they will know that running a landscaping business is not all sunshine and roses. If you will pardon the gardening pun. This means that a landscaping business, or any business, no matter what niche it is in or what size it is, will invariably encounter problems.

You will often find that the businesses that have overcome the most significant number of problems have proved to be the most persistent and secure. Not that we are suggesting you set about creating problems to solve, but there is a valuable lesson to be learned here. That lesson is that being able to solve problems gives a business owner a huge advantage over others who cannot.

Taking that stage further and making solving problems easier is the ability to use creativity. By that, we mean the so-called thinking outside of the box to answer problems that no one else would have thought of. At first, these often seem bizarre and unlikely to work, but they soon become the default solution when put into practice. Here are five steps to help you creatively solve problems.

Read more

Why Your Financial Health Has Implications For Your Physical Health

7 Reasons You Should Attend Digital Marketing Conferences

One of the benefits of the internet, and recently a necessity during the Covid pandemic, is that it provides the ability to have meetings and conferences online, and that includes those where the subject being discussed is digital marketing. Before, during, and after the pandemic there have been countless digital marketing contracts agreed upon, planning meetings held, and performance discussions held on platforms like Zoom, Whereby, and Microsoft Teams.

There have also been numerous digital marketing training courses, seminars and conferences held online, all of which we are sure were positive experiences for attendees. However, we hope you will agree that being able to meet others face-to-face, especially those with similar interests as you, such as digital marketing,  is by far the best way to experience these events.

Now that most countries are moving past Covid and returning to some degree of normality, the option of holding conferences in person has become a possibility again. For this reason, we want to emphasise to anyone pondering whether to attend a digital marketing conference, why it can be so beneficial. Better than that, we are going to give you not one, but seven reasons why that is so.

Learn The Latest Tactics And Techniques: Another huge advantage of attending digital marketing conferences is that the speakers will be hand-picked experts who have unique and groundbreaking tactics and strategies that you can subsequently use to help your clients’ campaigns and augment their results. Learning about investing in SEO or a Google Ad campaign.

Read more

Top 5 All-In-One Marketing Platforms

Top 5 All-In-One Marketing Platforms

When businesses are looking for software and tools to help automate and enhance their marketing and sales, they could be forgiven for being overwhelmed. The choice is enormous, and being able to pinpoint which ones are the right ones for what you want to achieve can seem a daunting task.

The good news is that there are software solutions that take several marketing automation features and instead of you having to purchase individual software for each one, instead bring them all within one platform. These all-in-one marketing tools make managing your marketing more efficient and more effective as you see an overview of your core marketing activities all within one dashboard.

Whilst there is going to be many variations to which individual marketing tools they offer, those that are worth considering the most will have solutions that help with all of the following:

Read more

5 Warning Signs That Indicate Your Recycling Business Needs A New SEO Agency

5 Warning Signs That Indicate Your Recycling Business Needs A New SEO Agency

If you have already employed an SEO agency to help advance your recycling business then it is possible you are several steps ahead of many of your competitors. We say ‘possible’ because according to the SEO professionals, many clients come to them having previously had a poor experience with another SEO agency.

Obviously, each of those bad experiences will be somewhat unique, but the tales of woe point out several issues which seem to occur more often than others. Many of them might be considered red flags which should alert any recycling business owner that the service they are receiving from their SEO agency is not one that is unlikely to produce many positive outcomes, especially improved rankings.

If you already use an SEO agency, and you feel you are not being well served, or the results being generated are not what you were hoping for, then it might be time to look for another SEO agency and confirmation of this will be if any the following 5 warning signs exist.

Read more

24 hours For Big Businesses to Remove Inappropriate Facebook Comments

24 hours For Big Businesses to Remove Inappropriate Facebook Comments

Recently the Advertising Standards Board (ASB) ruled that business Facebook pages were an advertisement, and that brands needed to take responsibility for the comments posted by members of the public such as misleading or inappropriate content. Social media pages are now considered to fall under the category of advertising, and the rules and regulations that apply to advertising content extends to user-generated content.

This is causing some concern amongst businesses who are already actively using Facebook as part of their social media marketing strategies. There are wide reaching implications to businesses that aren’t actively monitoring Facebook comments, or don’t allocate resources to active moderation of content.

The Australian Competition and Consumer Commission (ACCC) has now clarified that large companies using Facebook will need to remove misleading or inappropriate comments within 24 hours. This guideline applies to large businesses, while there will apparently be more time allowed for smaller businesses.

Read more