When people consider web design and in particular what makes a web design successful, they will reflect on several elements. These will include what is visually appealing, the quality of the content, the layout, and the ease of navigation, for example. These are all perfectly valid considerations, but there is another aspect to web design that is often ignored, and that is the data behind it.
What we mean is that many web designs are started and completed without any reference whatsoever to data or statistics that could shed some light on what types of web design would be the most effective. Given that the internet is awash with data and statistics that are used to make key decisions daily, it makes sense that web design should follow suit. To give you a sense of what data might be useful, here are 7 eye-opening statistics relating to websites and web design.
#1: Web Design Services Growth In The Past 5 Years Is 2% Per Annum (Source: IBIS World)
This highlights the fact that more businesses are seeing the advantages of using professional web design agencies to create their websites rather than trying to build websites for themselves or using amateurs.
#2: When A Visitor Lands On A Website They Will Have An Opinion Of It Within 50 Milliseconds (Source: Taylor and Francis Online)
If ever there was a statistic that makes it abundantly clear how important the first impression your web design gives anyone landing on it, it is this one. Great visuals, easy navigation, and no annoying pop-ups will all help.